Websites that convert
Custom-designed marketing sites that load fast, rank, get cited by AI answer engines, and send every lead straight into your CRM.
- Custom design and build
- SEO and AEO built in
- Analytics and CRM-connected forms
Independent HubSpot & RevOps specialistHow we work
RevOps systems and websites, built by one senior specialist
HubGrub is a small GTM systems and web studio based in Ontario, Canada. We build the CRM, integrations and website behind your pipeline, and you work directly with the person doing the work.
Tools we work in every day
Services
What we build
Three kinds of work, one person accountable for how they fit together.
Quote-to-cash & integrations
The path from signed deal to paid invoice, without re-keying. CPQ, CRM-to-ERP sync and custom integrations that fail loudly instead of silently.
- CPQ setup (e.g. DealHub)
- CRM-to-ERP sync (NetSuite and similar)
- Custom API, Power Automate and Azure Functions
CRM & RevOps systems
HubSpot architecture and implementation that matches how you actually sell. Pipelines, lead routing and reporting your team and leadership both trust.
- Pipelines, deal stages and lead routing
- Data cleanup, dedup and governance
- Dashboards leadership actually uses
HubSpot
What we do in each HubSpot hub
Most HubSpot problems cross hubs. We work across the whole platform, not just one corner of it.
Sales Hub
Pipelines and deal stages that match how you sell, lead routing and territories, and forecast dashboards that reps and leaders both use.
Marketing Hub
Lifecycle stages, lead scoring and nurture workflows, with a clean handoff to sales and an SLA so no lead sits untouched.
Data Hub (formerly Operations Hub)
Sync with your ERP and other tools, dedup and property cleanup, and custom-coded workflow actions where the standard ones fall short.
Service Hub
Ticket pipelines, routing and SLA escalations, plus a customer view that shows service history next to open deals.
Commerce Hub
Quotes, products and payments set up so a closed deal becomes an invoice without re-keying, or handed cleanly to your CPQ and ERP.
Content Hub
Marketing sites and landing pages on HubSpot CMS when it's the right fit, built for speed, SEO and easy editing.
Not sure where the problem sits?
Start with a discovery call. We'll look at your CRM, integrations and website together and tell you what's worth fixing first, and what isn't.
AI & automation
Automation that removes manual work
Practical AI in sales and operations workflows, used where the rules are clear and a person still checks the output that matters.
Document parsing
Turn PDFs, purchase orders and forms into structured CRM or ERP records instead of retyping them.
AI inside sales workflows
Summaries, call notes and routine follow-ups drafted inside the tools your reps already use.
Power Automate and Azure Functions
Reliable automations between Microsoft 365, your CRM and your ERP, with logging and alerts.
Human review where it counts
Approval steps on anything that touches customers, pricing or money.
Measured in hours saved
We agree up front what manual work goes away, and check that it did.
Website Care Plans
Your website, looked after every month
Hosting, updates, backups and monitoring handled for you, with time each month for the small changes that otherwise never get done.
Hosting
Fast, secure hosting set up and managed for you.
Updates
Framework, plugin and dependency updates applied and tested.
Backups
Regular backups, and a restore when you need one.
Monitoring
Uptime and error monitoring, so problems get caught before your customers see them.
Monthly edits
Time each month for copy, page and form changes.
Health checks
Periodic Core Web Vitals, SEO and broken-link checks.
Let's look at your revenue engine
One conversation, no pitch deck. Bring the process that annoys your team the most.
FAQs
Questions buyers ask us
Straight answers before you book a call.
How do you price projects?
After a discovery call, we send a fixed-scope quote: what we'll deliver, the timeline and a fixed price. You know the cost before any work starts. Ongoing work, such as Website Care Plans, is a flat monthly fee.
How long does a typical project take?
It depends on scope, and the quote says exactly. As a guide, a CRM cleanup or pipeline rebuild takes 2–6 weeks, and a new marketing website 4–8 weeks.
Should we use HubSpot or Salesforce?
It depends on your team size, sales complexity and who will run the system day to day. HubSpot is usually faster to adopt and easier to maintain without a dedicated admin. Salesforce suits complex, highly customized processes with admin support behind them. We work in both and will tell you which fits, even if the answer is "keep what you have".
What's it like working with a solo specialist?
You work directly with the person who designs and builds your system. There's no account manager in between and no handoff to someone junior. Decisions are faster, and the person who scoped the work is the one accountable for it.
What happens if you're unavailable?
Everything we build lives in your own accounts and is documented as we go: the data model, workflows, integrations and credentials handover. Another admin or developer can pick it up. You're never locked in.
What's included in a Website Care Plan?
Hosting, updates, backups, uptime monitoring and time for small edits every month, plus periodic performance and SEO checks. It's for teams that want their site kept fast and current without managing it themselves.
What are SEO and AEO, and do we need both?
SEO helps your site rank in search results. AEO (answer engine optimization) helps AI tools like ChatGPT, Perplexity and Google's AI answers understand and cite your content, through structured data, clear FAQ content and files like llms.txt. Every site we build is set up for both.
Are you a HubSpot Solutions Partner?
No. HubGrub is an independent HubSpot and GTM systems specialist, not an enrolled HubSpot Solutions Partner.
Where are you based, and who do you work with?
HubGrub is based in Ontario, Canada, working with companies across Canada and the United States. Most clients are B2B teams whose CRM, integrations and website have outgrown the way they were first set up.