Websites that convert
Custom-designed marketing sites that load fast, rank, get cited by AI answer engines, and send every lead straight into your CRM.
- Custom design and build
- SEO and AEO built in
- Analytics and CRM-connected forms
HubGrub is an Ontario-based HubSpot, RevOps and GTM systems specialist. We design and build the CRM, quote-to-cash integrations and websites behind B2B revenue.
CRM & RevOps
Clean data, a pipeline you can trust and reporting your team actually uses.
Services
Three kinds of work, built by the same people, so someone is accountable for how they fit together.
Custom-designed marketing sites that load fast, rank, get cited by AI answer engines, and send every lead straight into your CRM.
The path from signed deal to paid invoice, without re-keying. CPQ, CRM-to-ERP sync and custom integrations that fail loudly instead of silently.
HubSpot architecture and implementation that matches how you actually sell. Pipelines, lead routing and reporting your team and leadership both trust.
HubSpot
Most HubSpot problems cross hubs. We work across the whole platform, not just one corner of it.
Pipelines and deal stages that match how you sell, lead routing and territories, and forecast dashboards that reps and leaders both use.
Lifecycle stages, lead scoring and nurture workflows, with a clean handoff to sales and an SLA so no lead sits untouched.
Sync with your ERP and other tools, dedup and property cleanup, and custom-coded workflow actions where the standard ones fall short.
Ticket pipelines, routing and SLA escalations, plus a customer view that shows service history next to open deals.
Quotes, products and payments set up so a closed deal becomes an invoice without re-keying, or handed cleanly to your CPQ and ERP.
Marketing sites and landing pages on HubSpot CMS when it's the right fit, built for speed, SEO and easy editing.
Start with a discovery call. We'll look at your CRM, integrations and website together and tell you what's worth fixing first, and what isn't.
AI & automation
Practical AI in sales and operations workflows, used where the rules are clear and a person still checks the output that matters.
Turn PDFs, purchase orders and forms into structured CRM or ERP records instead of retyping them.
Summaries, call notes and routine follow-ups drafted inside the tools your reps already use.
Reliable automations between Microsoft 365, your CRM and your ERP, with logging and alerts.
Approval steps on anything that touches customers, pricing or money.
We agree up front what manual work goes away, and check that it did.
Website Care Plans
Hosting, updates, backups and monitoring handled for you, with time each month for the small changes that otherwise never get done.
FAQs
Straight answers before you book a call.
Every project has a fixed price, agreed before any work starts. After a discovery call, we send a fixed-scope quote that sets out what we'll deliver, the timeline and the price, so you know the cost up front. Payment is 50% to start and 50% on delivery. Ongoing work, such as a Website Care Plan, is a flat monthly fee.
Most projects take between two and eight weeks. As a guide, a CRM cleanup or pipeline rebuild takes 2–6 weeks and a new marketing website 4–8 weeks, while quote-to-cash integrations depend on the systems involved. Your fixed-scope quote sets out the exact timeline. The biggest factor is usually how quickly decisions and system access come through on your side.
It depends on your team size, sales complexity and who will run the system day to day. HubSpot is usually faster to adopt and easier to maintain without a dedicated admin. Salesforce suits complex, highly customized processes with admin support behind them. We work in both and will tell you which fits, even if the answer is "keep what you have".
You work directly with the people who design and build your system. There's no account manager in between and no handoff to someone junior, so your questions are answered by someone who knows your setup. The people who scope the work deliver it and stay accountable for it.
You keep everything, and someone else can pick it up. Everything we build lives in your own accounts, not ours, and is documented as we go: the data model, workflows, integrations and credentials. At handover you have that documentation and admin access to every system, so another admin or developer can take over without starting again.
Hosting, updates, backups, uptime monitoring and time for small edits every month, plus periodic performance and SEO checks. It's for companies that want their site kept fast and current without managing it themselves. Plans are month-to-month after a three-month minimum, and you can cancel with 30 days' notice.
SEO helps your site rank in search results. AEO (answer engine optimization) helps AI tools like ChatGPT, Perplexity and Google's AI answers understand and cite your content, through structured data, clear FAQ content and files like llms.txt. Every site we build is set up for both.
No. HubGrub is independent and is not a HubSpot Solutions Partner. We're an Ontario-based HubSpot and GTM systems specialist serving B2B companies across Canada and the United States. We work inside your own HubSpot account, and everything we build there stays yours.
HubGrub is based in Ontario, Canada, and works with B2B companies across Canada and the United States. Most clients are companies whose CRM, integrations and website have outgrown the way they were first set up, and who want them rebuilt properly rather than patched again.
Next.js and TypeScript on the front end, Node.js and PostgreSQL underneath, tracked in GitHub from the first commit. Verifiable, portable, nothing proprietary standing between you and your own systems.
See how we workBring the process that slows your team down. We'll show you how to fix it.